Maximizing Your Print Marketing Budget: 3 Tips for Small Businesses

Despite living in a digital age, printed marketing materials still hold a place of importance and lucrative return on investment. Your small business can still benefit exponentially from printed marketing, even on a conservative budget.


Consumers respond better to printed materials than digital ones and even prefer printed ones. According to Finance Online, 77% of consumers say that print marketing drives higher levels of brand recall. 


How to Maximize Your Print Marketing Budget as a Small Business


1. Grand Entrance Printing


Grab your next customer's attention with vivid and engaging print marketing materials. People are naturally drawn to exciting, well-marked areas. 


According to research done by FedEx, 76% of American consumers enter a store they have never visited before based on its signs. And 68% of American consumers have purchased a product or service because a sign caught their eye.


Ensure your entrance, store, event, and more are the best looking they can be with strategic and professional signage. Spark interest from nearby traffic and crowds with the following:


  • Banners

  • A-frame signs

  • Window clings

  • Floor graphics

  • Large posters

2. Utilize Print Brochures


While the traditional brochure has its place and is classic with the trifold, consider deviating from the standard and play with the size, shape, paper, and fold to create something new and refreshing.


Think of your website as a novel and the brochure as a book review. Write your brochure with the intent of creating interest and a strong drive for the reader to look up your company website. Think of it as a breadcrumb trail that leaves the reader wanting more.


Small But Mighty:


  • Though the brochure is a smaller-sized investment, it can pack a punch in information and graphics

  • Share about your company’s latest promotions, sales, inventory, and upcoming events

  • Highlight employees and business leaders within your company

  • Showcase information about your website, including a tip that online offers a promotional discount. This will encourage readers to pivot from reading the brochure to logging onto your website.

3. Postcards


Postcards are perhaps the most cost-effective mailer option today. According to the DMA Response Rate Report (2018), direct mail outperforms all digital channels combined by 600%.


Compact in size, easily read, and with the cheapest cost in postage, postcards are a must-try for your small business marketing needs! Need we say more? Postcards are powerful because:


  • High response rates: Postcards have the highest response rate of all direct mail formats because they are simple and don't require recipients to open an envelope.

  • Non-intrusive: Mailing postcards is an established method for getting the word out in a non-intrusive way.

From grand entrance signage to brochures to postcards, these powerful but cost-effective print marketing strategies can bloom your small business.


Connect with our local print marketing experts today to begin creating one-of-a-kind materials for your thriving small business and making a significant economic impact.

Comments

Post a Comment

Popular posts from this blog

5 Areas to Focus on for Business and Marketing Success

Image
Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business! Help your business thrive by looking at five areas of marketing strategy that are key to business success. Pay Attention to These 5 Factors in Your Marketing Strategy 1. Lead Generation One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers. Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determi...
Read more

Effective Copywriting for Print Marketing

Image
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of f...
Read more

Designing for Impact: The Power of Visual Communication

Image
Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds , with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world. 3 Design Principles to Strengthen Your Marketing Materials If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds. 1. Differentiate Your Brand Is your brand chic, silly, sophisticated, classic, or dependable? A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your des...
Read more