GCC Printing and Graphics

Even in today's digital age, print marketing is an effective method for reaching your target audience , especially when you use quality data to inform your campaigns. Quality data can help you target your print marketing campaigns effectively. By understanding your target audience's demographics, interests, and needs, you can create print materials more likely to resonate with them.  For example, if you're targeting young professionals, you might want to use bright colors and eye-catching designs in your print materials. If you're not sure where to start, several resources are available to help you collect quality data for your print marketing campaigns . You can collect data about your target audience through online surveys, social media analytics, and customer feedback forms. 5 Tips To Ensure Quality Data For Print Marketing Here are five tips for using quality data in your print marketing campaigns: 1. Segment your audience  Not all of your target audi

The packaging of your product is so much more than just a container— it says a lot about your brand and the values it stands for . Everything about your packaging communicates something about who you are as an organization and what you offer, from the materials used to the design elements. Considering these details can make a big difference in how customers perceive your product and the values your brand represents. Here are seven things to consider when designing packaging for your products. 7 Things Your Packaging Says About Your Brand 1. Quality Good packaging will give your brand a sense of quality, creating customer trust and loyalty. High-quality packaging materials such as foil prints or embossing add a luxurious element to any product. At the same time, low-cost options like cardboard boxes or plastic bags provide an affordable way to package items safely and neatly. 2. Brand Recognition Your packaging is the first thing customers will see when they interact

Print products play a vital role in creating an excellent customer service experience. Whether printed brochures, business cards, or promotional items, print can make a lasting impression on customers, helping businesses stand out from the competition and build long-lasting relationships. Printed materials do more than impart knowledge; they can also improve the customer's experience with your business. They aid in helping your potential customers decide whether or not working with you is right for them, offering an ideal way of prequalifying yourself and your business. If excellence in customer service is your goal, check out how you can use print to make it happen more effectively. 8 Ways to Excel at Customer Service Using Print 1. Show Appreciation A thank you letter or card expressing appreciation for your customers is a great way to show how much you value their business. Print products are also perfect for creating loyalty programs and offering rewards to kee

Are you attending a trade show or job fair and need your banner to make an impact? Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability. Ensure the maximum number of people sees your banner by designing one that looks like a million bucks. 7 Tips to Create Eye-Catching Banners 1. Lead with Your Brand Make sure to leverage the most influential real estate by placing your logo at the top of your banner. This is the spot your viewers will automatically look at and what they will most likely recall afterward. Positioning your company logo and name in this area can help create an immediate connection with people who come across it, allowing them to recognize and remember you quickly! 2. Keep Your Message Brief Use as few words as possible to attract attention and convey your message. By avoiding excess text, you can ensure that onlookers aren't overwhelmed by an ove

Looking for creative ways to increase business? Think print! When your audience sees your business on paper or print, it stands out, and they remember it better than an online ad. Print marketing offers a variety of ways to capture people’s attention, leading to more business for you. In fact, 56% of US consumers think that print marketing is more trustworthy than any other type of marketing . Here are some out-of-the-box ideas to help build your brand and increase customer retention. 8 Innovative Print Marketing Strategies That Stand Out 1. Table Tents with Spiral Binding These are fun, useful, and creative. They keep customers’ attention through the months if used as a calendar. Otherwise, use them for products that you offer. Add some inspirational sayings and great pictures. 2. Clear Plastic Business Cards Get attention by trying something unique and special, like plastic, see-through business cards. People are more likely to keep them and put them in a prominent

Summer is approaching, and along with the warm weather come dozens of opportunities for your company to connect with customers! Creative campaigns are one of the best ways to engage customers and inspire them to purchase from you. Why not try discounts and promotions centered around unique holidays?  Research has shown that consumers respond more positively to special day-themed products and promotions than to ordinary campaigns. So here are eight ideas for special day-themed promotions to use in your direct mail this summer! 8 Creative Summer Special-Day Promotion Ideas 1. June 2nd- National Donut Day  Who wouldn’t be motivated by a sweet incentive? Try mailing coupons that read “Bring in this coupon for a free donut with purchase!” to draw customers to your store.  2. June 5th- Thank You Day   This is a great time to reinforce connections with existing customers. Mail out a card from your company thanking your customers for their loyalty and choosing to use your se

When you think of printing your projects, going with an online company might seem easy and quick. However, there are numerous benefits to choosing a local print shop for all of your printing needs! Not only can going local provide personalized service and high-quality work, but you also get the satisfaction of supporting a business in your community.   Here are a few more reasons why getting printing done locally can be an intelligent choice for you. 8 Reasons Getting Your Print Needs Locally Helps You Win Every Time 1. Paper Choices When you print a project, you want to choose the perfect paper. Making this selection online is tough. You can't feel it, touch it and see precisely what you are getting. Going to your local printer allows you to do just this. You can touch the paper, feel its weight and size, and experience what your project will look and feel like.  2. Premium Finishes You might want to try premium finishes when going all out and want something diff

Trade shows and other events can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry. However, you must craft a strategy to ensure you can make the most impact.  Here are five things you should do when planning for, attending, and evaluating the results of a trade show.  5 Tips to a Successful Trade Show Experience for Your Company 1. Set goals Treat your company’s appearance at the trade show just like a campaign. What do you want to gain from the event- closing leads, making sales, or increasing brand awareness? Be specific and include numbers: for example, your goal could be to gather at least 150 leads during the event or to sell 30 products. Also, remember to share your goals with the team that will be at the event with you! 70% of people who share their goals with others accomplish them, while only 35% accomplish them when keeping them to themselves. 2. Create your booth and

When marketing your business via print, it's easy to get overwhelmed with the different options for crafting memorable and attractive pieces. But when you look closer, what is the most important element of your print marketing materials? Simply put, content is king. Sure, your visuals are eye-catching, but those initial glances won't do you much good if there's no substance to back them up. Words ultimately provide the foundation for customers to connect with your brand and make purchasing decisions. Carefully chosen words make something tangible from an intangible concept and shape even the strongest visuals into iconic imagery. When drafting print marketing materials, it's vital to remember - it's your content that wows customers and culminates in conversions! How Does Content Impact My Print Marketing Materials? Here are a few ways good content can have a positive impact on your print marketing materials: 1. Good Content Keeps Print Products Memor

Every company needs print products- packaging, print advertisements, posters, or stationary- to sustain its business. And when you have a hard deadline, finishing your printing project at just the right time can be essential! Although you can't control every element of the print process, there are some key strategies you can keep in mind to help get your materials in your hands sooner. 5 Ways to Speed Up the Printing Process and Get Your Order Sooner 1. Submit print-ready files Submitting files that are ready to be printed can significantly speed up the printing process. Print-ready files are files that are appropriately formatted, correctly sized, have been cropped adequately, and are in the correct resolution. When you follow these guidelines, your project can be processed more quickly, and you will avoid a holdup because of edits that need to be made later. 2. Communicate If you have a tight deadline, communicate it to us up front! When we have this information

When it comes to creating engaging and effective marketing materials, the use of powerful language is an essential part of the process. From print media, such as brochures, flyers, and banners, to digital marketing, including website copy and emails, using words with impact can help you get your message across in a way that resonates with your target audience. Marketing Language that Resonates and is Remembered in Print Using the right power words when writing marketing materials for print media, you can create persuasive copy that stands out and resonates with your audience. Here are 15 marketing words that you can use to give your print materials impact: 1. Innovative Let your audience know if you have an innovative product or service. Showing how you're different from your competitors and ahead of the game will pique potential customers' interest. 2. Revolutionary Let people know you're not just different. You're revolutionary. Show them how your

In business, a lead is someone who hasn’t used your products or services YET. And there are many of those out there, just waiting to be introduced to your business.  So, how do we grab them and turn them into customers? 5 Ways to Get Qualified Leads for Your Business 1. Personalize with print The ability to personalize is one of the aspects that makes direct mail so effective in generating leads.  People are more likely to respond when they feel you are communicating with them directly.  You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.   2. Attract attention with email Use email marketing to attract new customers and re-engage old ones.  Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to retarget your customers.  Make your email even more

Print products say a lot about who you are as a brand. What message do you hope to convey to the world? What kind of image do you want to present? Print pieces such as business cards, brochures, flyers, and banners are all prime opportunities to showcase your company's personality and values. Here are some things your print pieces may convey about your reputation. 5 Aspects of Your Reputation You Can Showcase With Your Print Pieces 1. Your Level of Trustworthiness When potential customers see your print marketing materials, they make assumptions about your level of trustworthiness. A recent poll conducted by Marketing Sherpa indicated that 82% of internet shoppers were more likely to make a purchase based on a print ad, feeling they are more trustworthy than other types of advertising.  This is especially true if the design and materials utilized for your print pieces are high-quality. By taking extra care to produce a beautiful, professional print piece, your

Entrepreneurs and startup owners have so many things on their plates that it's not uncommon for certain items to get pushed to the bottom of the list. One thing you don't want to overlook is the can't-miss benefits of print marketing materials! When done right, your print materials can catch someone's eye — in a way that text, photos, or graphics on a screen can't capture. 73% of consumers prefer printed materials because they can read them whenever needed. After all, people see digital ads second after second, and it all tends to blur together. Here are four materials that a new business can't afford to skip.  4 Print Marketing Materials Your New Business Needs Business Cards  Business cards may seem like a traditional marketing tactic, but that's because they work! When you are making and exchanging contact information with potential customers or business partners, accuracy is important. Instead of asking for someone's phone so you can input

Sometimes we forget the simple things when marketing, such as notepads. Research shows that people remember more clearly when writing it down than typing it into a tablet or phone. When you give customers a notepad, they will use it to write down daily notes and phone calls. And they will see your name and logo repetitively, boosting name recognition. Also, many people are more likely to do business with someone who gave them something. There are several types of notepads to choose from, and you don’t need to limit yourself to just one. Think outside the box, use them at your front counter as giveaways and promotional items, and give them to new (and existing) customers. Here are some ideas on how to create fun notepads that get noticed! 5 Top Ways to Use Notepads to Increase Business 1. Mousepad Notebook Mousepad notebooks are a fun, attractive way to build your brand. We all use mousepads and search for paper to write our notes on. Why not put it together and create

Your current and prospective customers want to hear from you in an engaging, thought-provoking, and welcoming way. Print marketing is the best and most effective way to do just that! Done right, print marketing raises awareness of your brand, drives new leads to your business, promotes the sales of new and existing products, and reaches people offline at home. In fact, 79% of consumers find reading physical mail more convenient than going online. But where do you start? Let's navigate the worthwhile road of print marketing together. 6 Key Steps to Crafting a Winning Print Campaign 1. Define Your Mission Before thinking about fonts, images, and colors, set a clear goal or mission. What exactly are you trying to accomplish? Do you have a new product ready to hit the streets? Are you trying to attract new customers, grow loyalty with your current customers, or increase your company's awareness? How you answer this question will set the tone for your print marketing

Booklets are a powerful marketing tool for attracting attention, informing the public, or educating customers.   Not only can booklets capture your target audience's interest, but they also convey critical messages accurately on various topics.   Handing out booklets can be an excellent way to increase brand awareness and subject matter authority.    If you are considering giving this useful product a try, here are some helpful tips to make your booklets successful. 5 Helpful Hints for Print Marketing with Booklets Before you hit the publish button, consider these five valuable tips! 1. Focus on Proper Brand Positioning Your booklet's title, brand, and logo are critical components, conveying to potential customers what the booklet is about and why it matters. If the introductory elements of the booklet are ambiguous, then the booklet's impact will be diminished.  Consider these additional suggestions for effective brand positioning : Ensure your booklet's

Do you want to captivate potential customers with your printed marketing materials? Try using embellishments to make your print marketing exciting and memorable for your recipients!  Embellishments refer to ornamental touches that accentuate critical features of your invitations, stationery, business cards, and brochures. Check out these five suggestions that can make your print marketing stand out! 5 Embellishments to Help Your Print Marketing Rise to the Top 1. Foil Modern printing techniques allow your company to go far beyond just the silver and gold foil printing options that were once possible. Use foil in any color to add interest to your print material or draw attention to certain essential words or statistics by printing them in foil. 2. Embossing or Debossing Embossing (creating raised images) and debossing (creating lowered imprints) words or your company logo is a simple way of drawing attention to certain parts of your print. These techniques can increa

Did you know the colors you select for your flyers can be the difference between them getting noticed or not? If you're planning your next flyer design, we have a few combos (and the theory behind them) to help you get more eyes on the page.  Why It Matters  Brands don't have much time to make an impression. Most people judge products or services within 90 seconds, and up to 90% of that assessment is based solely on color. If people have limited bandwidth to absorb a flyer, you can't neglect how the colors come across to them.  3 Fresh Color Combinations to Shake Up Your Next Flyer Design Baby Blue & Peach  Light colors have a way of lifting people's spirits by introducing some softness to the eyes. Pastels have been a significant design trend as of late, mainly because bold and brash colors can be hard to look at for too long. They might attract some notice immediately, but the effects can be offputting with more than a minimal glance.  Light blue