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7 Ideas for Combining Offline and Online Marketing

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In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online and offline tools to promote your business. When the two hold hands, nothing can stop that well-oiled machine. 7 Ideas on Using Offline and Online Marketing 1. Cross-Promote. Use digital media to promote offline media outreaches. If you send postcards, use a teaser to direct them to your website. Use QR codes or other ways to make it easy to go online to your site. 2. Combine Efforts. Synergy across your online and offline branding is crucial for successful integration . Use the exact wording and images online as offline, so the message is the same. Then, when people check out the other type of marketing, they will know they are on the right page. Fortunately, you don’t have to choose between offline and online marketing strategies. Using both is more powerful. 3. Join Forces. Integrating your onli

Why Direct Mail is Irreplaceable

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Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email . 9 Reasons Direct Mail is Irreplaceable 1. Direct mail is long-term. It’s something you touch and feel and need to think about before moving on to the next step of your day. 2. Direct mail is easy to understand. There is limited space if you use postcards, brochures, or even letters, making your appeal quicker and easier to understand than online websites filled with endless copy. 3.  Direct mail entices customers. Using a quick, direct mail campaign lets you send teasers to get your customers excited and curious about what you are up to. 4. Direct mail is customizable. You can use unusual die cuts, folds, tear sheets, or other fun printing options to make your customers interact with your marketing. 5. Direct mail is more of

Print Marketing: 8 Benefits to Leverage in Your Business

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You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print marketing is cost-effective. Print is cost-effective because of its high return on investment. The return on investment of print marketing is about 13 to 1 . This could partially be driven by the way print drives people to act. About 80% of consumers act on direct print mail advertisements compared to 45% for electronic advertisements. Furthermore, we will work with you to find the best solution to fit your budget. Whatever you choose, it’ll pay off!  2. Print marketing has staying power. The best marketing strategy is the one that stays in your customers’ minds. The best way to stick in your customers’ minds is by utilizing a marketing campaign that provides advertisements that customers will hold onto. Print marketing does just that! Customers tend to hold onto their brochures, magazin

7 Reasons to Use Print

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You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads. The Global Commercial Printing Market projects the commercial printing market to grow over the next five years , which means people will use this valuable marketing method even more. The organization predicts that 72% of corporations will use direct mail campaigns. Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye. As a result, direct marketing is expected to continue its upward trend. 7 Reasons to Use Print as Opposed to Just Online. 1. It’s the most trustworthy. Approximately 56% of customers find print marketing the most trustworthy type . In addition, direct mail response rates are 37% higher than email . 2. Be environmentally fr

The 7 Stage Employee Life Cycle

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Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly. The average U.S. employer spends about $4,000 and 24 days to hire a new worker. Other estimates have the cost of hiring as high as $6,110 . However you calculate it, hiring a new employee is not cheap. Below are the seven stages of the employee life cycle. Attraction: the 1st stage of the employee life cycle The employee life cycle begins the very first time your company is exposed to the potential employee.  Do your best to make sure your first impression is a good one. Build a positive company culture and a brand that will appeal to future employees. Recruitment: the 2nd stage of the employee life cycle Recruitment encompasses the period from applicant to employee.  Although salary, job title, and job fit are all important, they’re not everything. Future employees are al

10 Ways Print Marketing Earns Repeat Customers

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Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10% , according to the book Leading on the Edge of Chaos .  Below are 10 ways print marketing can help you earn repeat customers.   1. Print builds trust; trust builds loyalty. Print is one of the most trusted advertising methods out there.  82% of consumers trust print ads the most when making a purchase decision. Customers who trust a business are more loyal to it, leading to greater revenue and business growth.  2. Loyalty programs … create loyalty.  Loyalty programs do just as they’re intended: they build loyalty!  Start a loyalty program by printing loyalty cards. This helps both your customers and your business keep track of points. Loyalty programs will turn the buying experience into a positive one for customers. They will feel like they are doing something good because each purchase gets them closer to the end reward. For example, every

10 Direct Mail Myths Debunked

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Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail. Direct Mail Myths Debunked 1. Direct Mail is Dead. Direct mail is still a driving force behind a successful business. As more companies look to online communication, you have a better chance of standing out in the mailbox. In addition, direct mail paves the way for the recipient to fully engage with your content on their schedule instead of being a quick (and annoying) interruption to their day. 2. Online Ads Are Better than Direct Mail. Online ads indeed help businesses succeed, but what is also true is that direct mail helps drive traffic to your online site. Without direct mail, people tend to click away. Direct mail is permanent and begs for attention in the palm of your hand. 3. You Can’t Target the Right People with Direct Mail. It is even easier to target the right customers with the new lists and technology. You c