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The Power of Promotional Products

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When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets. Promotional products represent a strategic option, with 85% of people saying they are more likely to do business with a company after receiving such items.  These products range from everyday items to unique gifts, all customizable with your company’s logo, slogan, or colors. They come in various sizes and styles to meet diverse needs and budgets, making them a versatile choice for enhancing brand visibility and engagement. 3 Major Benefits of Promotional Products Read on to learn some of the best promotional product benefits! 1. Brand Visibility The first significant benefit of using promotional products is increasing your brand visibility. Whether you think of it as brand visibility, brand recognition, customer awareness, or simple advertising, handing out products that carry your company’s logo, name
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5 Trends Shaping Corporate Stationery

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In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business. From business cards to letterhead, each piece of stationery reflects the brand's values and aesthetic. If you are planning to update your stationary in the near future, these trends not only enhance visual appeal but also ensure that your brand stays relevant and impactful.  5 Design Trends in Corporate Stationery 1) Eco-Friendly  Being environmentally conscious is a significant trend. Consumers, especially Gen Z and Millennial customers, are increasingly focused on purchasing from environmentally responsible companies that care about their environmental impact. To align with this trend, consider utilizing: Sustainably sourced materials , e.g., paper sourced from sustainably managed forests, such as those certified by the Forest Stewardship Council (FSC). Recycled materials , e.g., paper made from recycled materials. Biodegradable and com
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5 Tips for Incorporating Storytelling into Print Marketing

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Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever. Your company's story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people remember stories 22 times better than facts. So, why not leverage the power of storytelling in your business marketing?  5 Strategies for Integrating Storytelling into Your Print Marketing Sharing your company's story has the power to build, grow, restore, empower, and connect. Here are five ways to start incorporating storytelling into your print marketing.  1. Company Origin Share the who, what, when, where, why, and how of your company's beginnings. Add a unique twist or perspective to make your story stand out. Include images to bring your story to life and connect with your audience visually. 2. Testimonials Let your satisfied customers speak for you to gain buy-in and credibility! By using te
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9 Steps for Planning a Seasonal Marketing Campaign

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Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events. Whether you're a small business owner or a marketing professional, planning a successful seasonal marketing campaign is an effective way to attract new customers, retain existing ones, and increase sales during specific times of the year. Drive Results for Your Business with These 9 Seasonal Marketing Steps Here's how you can effectively plan and execute a seasonal marketing campaign. Step 1: Define Your Goals Before you kick off any marketing campaign, take the time to define your goals clearly. What specific outcomes are you aiming for with this seasonal campaign? Whether boosting sales, attracting new customers, or enhancing brand recognition, having well-defined goals will serve as your North Star, guiding you through the planning process. Step 2: Identify Your Target Audience Understanding the a
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Get Noticed with These 9 Out of the Box Print Marketing Ideas

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While digital marketing has dominated the advertising world in recent years, it's essential not to overlook the power of print.  Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers trust print marketing more than any other advertising method. Plus, it allows you to reach potential customers who may not spend much time online. Make Your Mark Today with Print! If you're ready to make a lasting impression with your marketing efforts, here are nine out-of-the-box print marketing ideas to get you noticed. Oversized Mailers Think big! Oversized envelopes have the greatest household return on investment (37%) over other mediums like postcards and letter-sized envelopes (29%).  You can use this extra space to showcase your brand, products, or services in a visually appealing and compelling way. 3D Pop-Up Cards Bring that same wonder and surprise of 3D pop-up books to your print mar
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Top 10 Reasons Why Packaging Is Important in Brand Building

Packaging is like the silent hero of brand building, quietly shaping perceptions. While companies hustle with advertising and promos, packaging silently weaves brand identities. In today's competitive market, packaging reigns supreme. It shields the product and wields marketing magic.  Discover the Top 10 Reasons Why Packaging Rules in Brand Building First Impression Packaging is often the first touchpoint that consumers have with a brand. It is your chance to make a positive and memorable first impression on potential customers. A well-designed and attractive package can grab their attention and entice them to learn more about your product. Differentiation Packaging can be the differentiating factor for your brand in a sea of similar products. A unique and eye-catching package design can make your product stand out on store shelves and create a lasting impression on consumers. Brand Identity Packaging is an excellent way to express your brand's identity and
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Add Some Sizzle with 4 Unique May Marketing Promos

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If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring. As April showers bring May flowers, people are ready to move, make decisions, and yes . . . to SPEND. According to the Forbes 2023 Spending Breakdown , people were especially excited to spend money on vehicles and parts, building materials and gardening supplies, food and beverages, and all kinds of Do-It-Yourself projects last May. If you’re looking to boost business and energize your spring marketing, consider these themes. Small Business Week (April 28-May 4, 2024) Did you know National Small Business Week happens annually in the first week of May? Raise awareness about your small business and celebrate the hard-working team behind you. Consider running a deal-a-day for the week, printing coupons that can only be redeemed May 2-8, or offering onsite contests, classes, or special events. Increase exposure with advanced postcards, spring
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What's the Difference Between Glossy and Matte Finishing?

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When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American consumers say they prefer brands to contact them via direct mail rather than online advertisements. Clearly, direct mail can be a useful channel, and it’s important that you learn more about how to make the most of your direct mail campaigns. Incorporating various finishing techniques can be pivotal to ensure your mail grabs attention. Among the most common are glossy and matte finishes, each possessing distinct attributes that warrant consideration before determining the ideal choice for your next endeavor. The Basics of Glossy vs. Matte Finishing Glossy Finish A glossy finish is your best option if your vision for the piece is vivid colors and sharply defined images. The smooth, shiny finish will give the product
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How Print Marketing Enhances Customer Engagement

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Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting well with your customers. Every business aims to enhance customer service and engagement, but where do you start? What's the secret to success? Print marketing is a critical factor in improving customer service and engagement. From door hangers, brochures, and catalogs to business cards, direct mail, and postcards, print marketing offers a versatile and effective way to communicate with your customers, fostering a personal connection and building trust.   Print Marketing: A Trusted Choice Printed materials are increasingly seen as trustworthy and reliable in an era of digital overload. 82% of consumers trust print advertisements the most when making purchase decisi
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3 Types of Monthly Mailings to Connect and Engage with Your Audience

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People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it . Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty. Three Monthly Mailing Ideas to Connect with Your Audience Direct mailings don't have to be boring or mundane. Get creative and thoughtful with our experienced print marketing experts to craft one of these monthly mailings. 1. Newsletter Newsletters are an excellent method to inform your customers of what is new in your business. Customers love to stay informed and in the know of the companies they are loyal to. Share exciting updates, expansions, new products, new management or team members, and other updates like the following:  History. People connect best with stories, so what be
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Effective Sales Collateral: Creating Print Materials That Close Deals

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Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers.  In fact, according to  a study by MarketingSherpa , 82% of consumers trust print collateral more than digital advertisements when purchasing. So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind. Understanding Your Audience To create effective marketing materials, it's crucial to understand your target audience so that you can customize your messaging and design to better connect with them. Identify Your Audience The first step in creating any marketing material is understanding your target audience.  Who are you trying to reach with your print materials? What are their pain points, needs, and preferences?  By understanding your audience, you can tailor your messaging and design to resonate with them and increase the chances of converti
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Effective Copywriting for Print Marketing

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Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of f
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9 Innovative Fold Styles for Brochures

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Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.  With fierce competition in the market, it's crucial to make your print designs stand out and captivate attention.  One surefire way to achieve this is by incorporating innovative fold styles in your brochures.  Stand Out with Innovative Folds Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out  1. Accordion Fold Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure. With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivating your audience. 2. R
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Get Business Blooming with 4 Spring Print Marketing Themes

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Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put some color in your next print marketing campaign! 1. St. Patrick’s Day: March 17 If you ever needed an excuse to be silly, St. Patrick’s Day is it. Make your customers smile by using phrases like these in your sales promos, posters, and more: “Save some GREEN at our 20% off sale!” “There’s gold at the end of this rainbow. Subscribe by March 17 to receive a free month of _____.” “Today is your LUCKY DAY to book!” “Feeling lucky? Check out our Sham-ROCKIN rewards.” 2. Tax Day or Earth Day: April 15 & 22 Everyone can get on board with saving cash or saving the planet! Have fun with these holidays by building promotions that help people conserve or celebrate. Playful retailers might pitch a “Use Your Refund” s
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Designing for Impact: The Power of Visual Communication

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Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds , with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world. 3 Design Principles to Strengthen Your Marketing Materials If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds. 1. Differentiate Your Brand Is your brand chic, silly, sophisticated, classic, or dependable? A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your designs, could viewe
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5 Areas to Focus on for Business and Marketing Success

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Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business! Help your business thrive by looking at five areas of marketing strategy that are key to business success. Pay Attention to These 5 Factors in Your Marketing Strategy 1. Lead Generation One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers. Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determine
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3 Things to Know about Laminating and Coating Direct Mail

It’s no secret that despite how digitized our world is, direct mail is still a powerful tool that can garner a significant return on investment. Direct mail has a higher response rate than email. Yet, households in the United States only received, on average, 368 pieces of regular marketing direct mail in 2022 . So, how can you ensure that your company’s direct mail stands out? One way to distinguish your mail and add extra polish is through lamination and coating. Read on to learn more about the different types of coating that you can use for your mail pieces! 3 Essentials When It Comes to Lamination and Coating 1. Protective Properties Lamination on direct mail pieces will protect them and increase their durability as they travel through the mail system. Customers will be less impressed with a mail piece that arrives damaged, scratched, or scuffed. Using lamination is an excellent choice to help protect the mail piece from water damage, sun fading, and wear and tear.
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4 Tips for Choosing Images for Eye-Catching Flyers and Brochures

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The adage “A picture is worth a thousand words” still rings true today. Images, or pictures, are crucial for your flyers and brochures. Whether you are looking to wow, spark interest, create empathy, or make someone chuckle, images are a powerful tool to harness in your marketing venture. Start today by collaborating with our print marketing specialists to strategize your next golden idea. Local, professional, and personable, our visual marketing expert team will impress and complement your business’s desire to be seen and grow. Tips for Attention-Grabbing Flyer and Brochure Images Keep It Simple There is no need to completely fill your next flyer or brochure with images and text. Keep things clean and simple so that the most important things stand out. Stay Relevant Stick to the main message. If you are going for one specific theme, stay with it. Do not try to do too much on one flyer or brochure. Relevance with your theme will ensure your message is not lost in tran
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Marketing for Specific Audience Segments

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When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments.  What is Audience Segmentation? Audience segmentation is a blueprint for focused marketing. It targets subgroups within your ideal audience so that you can deliver more customized messaging and build stronger connections. Audience segmentation breaks up your target audience into smaller, more focused groups for more efficient marketing. Types of Audience Segments Below are 2 Types of Audience Segments with broken down components.  1. Demographic This is the most common, easy, and frequently utilized form of audience segmentation, and for a good reason: it works. Frequently used demographics include age, gender, and job type. Age Meet people where they are with your marketing. For example, suppose you have a product, es
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15 Design and Printing Tips for Table Tents with Maximum Impact

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Table tents are a great way to grab your customers' attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events. But simply having a table tent on display is not enough. To make an impact and stand out from the competition, you must carefully plan and design your table tent. Tips for Designing and Printing Table Tents with Maximum Impact Here are 15 design and printing tips for creating table tents with maximum impact. 1. Know Your Audience Before designing your table tent, it's essential to understand your target audience. Knowing who your table tents are targeted at will help you determine their tone, style, and messaging. For example, if your target audience is families with children, use bright colors and playful fonts. 2. Keep it Simple Table tents have limited space, so keeping your design simple and clutter-free is essential. Avoid using too many im
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