GCC Printing and Graphics

Did you know that 93% of shoppers focus primarily on visual appearance when making a purchase ? This is precisely why colors can be so important when it comes to the way that your print designs impact your audience! Understanding which colors pair together well and which don't make your printed marketing materials look more professional and appealing.  One concept that's especially helpful to remember when designing your printed materials is complementary colors. Complementary colors fall directly across from one another on the color wheel.  Using complementary colors creates a defined, vibrant, and bold look for your design. Make sure to choose shades of those colors that flatter one another, and avoid combining too many different pairings of complementary colors within the same print design to prevent a clashing look.  Go ahead and use these complementary color pairings to level up your next print design. 3 Inspiring Complementary Color Combinations  1. Blue and

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market . Direct mail marketing is often part of a bigger picture and longer sales cycle. It's the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the information to others easily. When it comes to driving traffic to your blog, combining the tangible appeal of print materials with the allure of your digital content can yield remarkable results.  Keep reading for strategies to help entice readers to explore the engaging content you offer.  9 Genius Ideas for Driving Traffic to Your Blog with Print 1. Use Links Send newsletters with your link on them. Use a teaser on your printed piece to pique their interest, then follow up with a link to your blog. Create a desire in them to know more about the topics you have written about by giving them glimpses of the information in the newsletter. 2. Grab Attentio

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR codes. According to Statista , 75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing. Read on to discover tips for incorporating QR codes into your next print campaign. 5 Ways to Use QR Codes for Print Marketing 1. Get Creative with Color When you think of a QR code, you probably think of the traditional black design on a white background. You might not know that QR codes have become much more customizable! Use your brand's signature colors, or create your company logo within the design for

You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail. When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail privacy than digital communications privacy . Employ the ideas below. 7 Top Tips to Create Customer Loyalty Through the Mailbox 1. Send Exclusive Offers Make your offers attractive so that clients will want to open your mail. Tease them with discounts and sales on the front of the envelope or postcard. If you have a new product that they have been waiting for, this is the time to offer a good deal on it and announce it. 2. Personalize Communication If you send a letter, a newsletter, or even a postcard, try using their name. This will capture their attention and make them take notice. They will know that it’s not just junk mail. 3. Consistency Counts Ensure

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers . Along the same lines, it has been estimated that about 95% of those under 25 read magazines . Those are just two of the many statistics that help illustrate that print marketing won't just get your message in front of a larger audience - it will help you reach a younger and more affluent one, too. However, using print marketing materials is only half the battle. You still need to craft a purpose-driven campaign built from the ground up with a precise goal. Case in point: if you want to boost foot traffic to your brick-and-mortar store using print marketing, there are a few proven strategies you can lean into to do it. Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies Maste

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers. Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact.  Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design. 9 Color Combinations That Capture Attention in Print 1. Analogous This combination consists of three to five colors beside each other on the color wheel. It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion. 2. Complementary This color combination is based on two colors found at opposite ends of the color wheel.  These colors create a bold contrast and add excitement to your print mater

Print marketing remains the most effective way to reach customers and build brand recognition. In 2023, there have been several innovations in print marketing that can help you make the most of your message.  Here are eight of the latest trends to inspire your next print campaign. 8 Trends in Print Marketing to Inspire You This Year 1. Variable Data Printing Customized messages, images, and text can make print marketing more impactful. Variable data printing makes it easy to use data to personalize messages, images, and designs to grab consumers' attention and make your message memorable. 2. QR Codes QR codes are gaining popularity in printed marketing materials, allowing customers to quickly scan them with their smartphones for easy access to websites, videos, or other materials. 3. Augmented Reality Use the latest technology by  integrating augmented reality into your print marketing campaigns . This innovative tactic allows viewers to experience fully-imme

The combination of direct mail and email can be a powerful marketing strategy. Not only does it help you connect with more potential customers, but evidence suggests that combining the two forms of media can even increase response rates. Here are five statistics that show just how effective this combination can be: 1. Direct mail is six times more likely to result in a purchase than email alone. (Source: U.S. Small Business Administration )  2. Direct mail response rates are 10-30 times higher than sole digital marketing campaigns. (Source: Amsive ) 3. Combining direct mail and email can increase response rates by as much as 50%. (Source: Epsilon ) 4. 72% of potential customers enjoy interacting with brands via several mediums before purchasing. (Source: Lead Forensics )  5. Marketing campaigns integrating direct mail and digital media hold 39% more of a customer’s time than digital campaigns alone. (Source: Canada Post ) What are the Advantages of Combining Direct Mai

In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms.  It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do.  However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements . Direct mail can be an excellent tool for your company to use! Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable. Use Each of the 5 Senses to Create Unique Direct Mail  1. Sight  Visually appealing mail will automatically intrigue your customers. Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail. Another idea you could try is incorporating a