Using QR Codes in Print Marketing: Engage Your Audience and Measure Results

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention.


Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR codes.


According to Statista, 75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing.


Read on to discover tips for incorporating QR codes into your next print campaign.


5 Ways to Use QR Codes for Print Marketing


1. Get Creative with Color


When you think of a QR code, you probably think of the traditional black design on a white background.


You might not know that QR codes have become much more customizable!


Use your brand's signature colors, or create your company logo within the design for the code. This will make the QR code pop out from the rest of your print material!


2. Increase Visits to Your Website


One of the best ways to engage with your customers is by sharing information through your website!


But sometimes, sending them to your site in the first place can be difficult. Including a QR code on one of your print marketing ads can intrigue customers into scanning it and visiting your site!


Plus, by printing that QR code on brochures, posters, or stickers, you can showcase your company's info to a broader audience.


3. Engage Customers with Special Offers


A tried-and-true way to connect with your customers is by offering them special, personalized deals on your products and services.


Put a QR code poster on the door of your store offering a sale price reward for shopping in-person, or print one on a direct mail piece that will lead them to a unique coupon code.


4. Track the Effectiveness of Campaigns


One of the first things you should get set up to make sure you're making the most of your QR codes is tracking channels using the codes.


An urchin tracking module (UTM) can be applied to any URL, which would be the URL the QR code opens when scanned. 


You can use UTMs or other tracking methods to see how many people visit the webpage linked to your URL, specifically by scanning the QR code. In this way, they're one of the most straightforward ways to measure your print campaigns' response rate and effectiveness. 


5. Use QR Codes to Encourage Reviews


Customer reviews are essential to building your audience's confidence in your brand!


One creative way to encourage and remind people to add reviews for your company is by creating a QR code with a link to a site where they can add a review and print it on your direct mail.


Otherwise, for an even more immediate connection with existing customers, it could be printed on the bottom of your receipts or included on a special thank-you mail piece after customers make a purchase.


Incorporating QR codes into your print marketing can be a game-changer. Don't miss out on the endless possibilities they offer! Contact us today, and let's take your marketing to the next level.


 

Comments

Post a Comment

Popular posts from this blog

5 Areas to Focus on for Business and Marketing Success

Image
Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business! Help your business thrive by looking at five areas of marketing strategy that are key to business success. Pay Attention to These 5 Factors in Your Marketing Strategy 1. Lead Generation One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers. Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determi...
Read more

Effective Copywriting for Print Marketing

Image
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of f...
Read more

Designing for Impact: The Power of Visual Communication

Image
Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds , with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world. 3 Design Principles to Strengthen Your Marketing Materials If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds. 1. Differentiate Your Brand Is your brand chic, silly, sophisticated, classic, or dependable? A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your des...
Read more