You want your business to look professional, polished, and trustworthy; but when your brochure doesn't match the quality of your work, that impression takes a hit. The truth is, a lot of brochures are either too generic, too cluttered, or just flat-out confusing. If you’ve ever handed one out and thought, “That’s not really us,” this guide is for you. Let’s break down how to create brochures that reinforce your brand instead of undermining it. Step 1: Clarify What You’re Really Trying to Say Before picking a layout, a font, or even a headline, get clear on the brochure’s purpose. Is it meant to: Introduce your business to new prospects? Highlight a product or service? Serve as a takeaway after a sales pitch or event? Whatever the purpose, commit to it. A brochure trying to do everything usually ends up doing nothing well. Keep the focus sharp, and your message will be clearer to your reader. Step 2: Choose a Format That Suppor...
Father’s Day may be behind us, but the dad energy lives on. You know what we’re talking about—classic dad traits: practical, no-nonsense, a little sarcastic, probably wearing cargo shorts, and definitely giving side-eye to your “modern” marketing campaign. And if we’re being honest? Your next print project could probably use a little more of that. So let’s take a moment—post-Father’s Day—to appreciate what dads (and dad-like marketing) have always done best: kept things simple, sturdy, and surprisingly effective. Here’s what your next print piece might look like if it were designed by everyone’s favorite unofficial brand strategist: Dad. 1. Paper So Thick It Could Be a Coaster If your brochure can't double as a shim for a wobbly table leg, your dad would probably question your paper choice. He doesn’t believe in flimsy print. Neither should you. Thick stock = serious message. 2. Fonts You Can R...
You’ve probably asked it halfway through a project—right after the third round of edits, the “urgent” email from sales, or the meeting that left you with more questions than clarity: “Why is this taking so long?” “Who’s actually in charge?” “Why does no one agree on what we’re doing?” Let’s get straight to it: Brochure projects don’t fall apart because of bad design. They fall apart because of unclear collaboration. And if you’ve been stuck between competing opinions, last-minute feedback, and a print deadline that doesn’t care about your internal politics, we get it. The good news? There’s a better way to work together, and better results on the other side of it. When Should We Involve the Printer? (Hint: Not After the Final Draft) One of the biggest time-wasters in brochure design? Waiting until the piece is “done” to send it to your printer. By the tim...
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