Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business! Help your business thrive by looking at five areas of marketing strategy that are key to business success. Pay Attention to These 5 Factors in Your Marketing Strategy 1. Lead Generation One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers. Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determi...
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of f...
Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds , with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world. 3 Design Principles to Strengthen Your Marketing Materials If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds. 1. Differentiate Your Brand Is your brand chic, silly, sophisticated, classic, or dependable? A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your des...
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