GCC Printing and Graphics

Ready to accelerate sales and add new life to your next promotion? Postcards bring an energizing, economical solution! Since postcards are so visually accessible, they are read frequently and generate significant exposure. Statistics show that 79% of people act on direct mail immediately, and 92% of young shoppers say they prefer direct mail to make purchasing decisions. Postcards themselves are especially cost-effective: according to research, the average ROI for postcards is 85%. Businesses can spark considerable revenue with just one mailing when they target specific audiences and link to tailored landing pages on their website. Five Keys for Generating Compelling, Actionable Postcards Postcards are personal, practical, and fun, whether it’s product promotions, time-sensitive sales, or words of thanks. Get started with postcards today! Here are five considerations for generating eye-catching postcards that drive action. 1. Think Outside the Rectangle Today’s...

When it comes to marketing, you’ll want to choose the most effective strategies that will give you the best return, catching the interest of as many consumers as possible. An omnichannel approach is a great way to incorporate multiple methods to create a complex and successful web of marketing materials. Omnichannel marketing is  a sales approach that integrates and coordinates multiple communication channels to provide a seamless and consistent customer experience across all touchpoints. The customer can be engaged through various online, in-store, mobile, and social media platforms, ensuring a cohesive interaction with the brand. Print marketing is one of your company's strongest tools within the omnichannel strategy. 82% of customers trust print ads the most when making a purchase decision. Read on to learn about the essentials of print marketing within an omnichannel approach. 3 Things to Know About Using Print Products in Omnichannel Marketing Incorporating pri...

Did you know it takes consumers 5 to 7 impressions to remember a brand? This is why it’s so important in marketing to create opportunities for consumers to interact with your brand name and imagery as frequently as possible. When it comes to this, there is one marketing medium that may be less traditional but is no less compelling: stickers! They may be small, but they are mighty! These creative little pieces can be a powerful vehicle for marketing your brand. Fun, cost-effective, and easily transportable, stickers are a great token to share with current and prospective customers to help build brand recognition. However, you must choose the right design and focus on the right tactics to utilize those stickers as best you can. Here are four helpful tips on creatively using stickers to boost your company’s image. 4 Ways to Promote Your Brand with Custom Stickers 1. Special or Exclusive Occasions One way to use stickers to the advantage of your company is by giving...

“The well-satisfied customer will bring the repeat sale that counts.” - James Cash Penney, Founder of J.C. Penney stores. Customer reviews are a cornerstone of modern marketing, offering a potent blend of credibility, trust-building, and revenue growth, whether in print or online. Just as positive word-of-mouth can propel a business forward, so can online reviews, shaping consumer perceptions and driving business growth. Customer reviews offer invaluable insights into consumer preferences and behaviors, enabling businesses to effectively tailor their marketing strategies and offerings. They serve as genuine, real-time customer feedback, providing an authentic reflection of the customer experience. What are Customer Reviews? Customer reviews are authentic, written reflections from recent customers of your business. They are typically displayed in print materials like brochures or online on your social media platforms and website. They provide potential customers with ...

Celebrations abound, vacations call, and sunsets paint the skies. Summer brings a unique combination of rest, adventure, and creating family memories that will last a lifetime. Ambitious entrepreneurs will grab some of these opportunities to align their promotions with the natural rhythms of this season. Here are several ways your business can capitalize on this natural momentum. Graduations & Summer Kickoff Events The finish line is in sight, and new adventures are beginning! Celebrate the end of the school year with specials geared toward high school or college graduations. Or kick off summer by inspiring prospects to embrace a new challenge, hobby, trip, or experience. Could your business tweak any of these creative ideas? Finish Line Freebies—Customize your merchandise or service specials to be gifted to this year’s graduates. Use diplomas, grad hat toss photos, or “adventure awaits” themes in your graphic designs. Offer gift cards to grad...

From traditional layouts with landscape orientation to trendy textured stock, business cards are as unique as your company. But, ensuring that every element of your professional business card is high-quality, current, and memorable is essential.  While these small cards might seem simple at first glance, their design and content require careful consideration to communicate your professional identity and brand effectively. Whether crafting your first card or looking to refine an existing design, these guidelines will help you create a memorable business card that will be a powerful tool in your networking arsenal. Let's dive into the details that can make or break the effectiveness of your business card. 6 Dos of Business Card Design 1. Do: Keep it Simple Your business card should convey the most essential information about you and your company without overcrowding. Include your name, job title, company, phone number, and email address. A clean layout with plenty of wh...

Amidst the fierce battle for visibility online, some savvy businesses are standing out by tapping into the power of offline marketing - yes, that includes sending good old-fashioned physical mail. But let's be honest, a dull, generic envelope will end up in the pile of "I'll deal with it later."  Enter the game-changer: custom envelopes. These aren't just envelopes; they're your brand's front-line warriors, making an unforgettable first impression on customers, partners, and prospects.  Why Invest in Custom Printed Envelopes? Investing in custom printed envelopes for your business can be a game-changer by significantly boosting your brand's visibility and professional image. Each time your mail is received, your logo and brand colors make an instant impression, setting you apart right from the first glance. In today’s era of digital overload, receiving distinctive physical mail can make your brand unforgettable and convey a sense of profess...

When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets. Promotional products represent a strategic option, with 85% of people saying they are more likely to do business with a company after receiving such items.  These products range from everyday items to unique gifts, all customizable with your company’s logo, slogan, or colors. They come in various sizes and styles to meet diverse needs and budgets, making them a versatile choice for enhancing brand visibility and engagement. 3 Major Benefits of Promotional Products Read on to learn some of the best promotional product benefits! 1. Brand Visibility The first significant benefit of using promotional products is increasing your brand visibility. Whether you think of it as brand visibility, brand recognition, customer awareness, or simple advertising, handing out products that carry your company...

In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business. From business cards to letterhead, each piece of stationery reflects the brand's values and aesthetic. If you are planning to update your stationary in the near future, these trends not only enhance visual appeal but also ensure that your brand stays relevant and impactful.  5 Design Trends in Corporate Stationery 1) Eco-Friendly  Being environmentally conscious is a significant trend. Consumers, especially Gen Z and Millennial customers, are increasingly focused on purchasing from environmentally responsible companies that care about their environmental impact. To align with this trend, consider utilizing: Sustainably sourced materials , e.g., paper sourced from sustainably managed forests, such as those certified by the Forest Stewardship Council (FSC). Recycled materials , e.g., paper made from recycled materials. Biodegradable an...

Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever. Your company's story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people remember stories 22 times better than facts. So, why not leverage the power of storytelling in your business marketing?  5 Strategies for Integrating Storytelling into Your Print Marketing Sharing your company's story has the power to build, grow, restore, empower, and connect. Here are five ways to start incorporating storytelling into your print marketing.  1. Company Origin Share the who, what, when, where, why, and how of your company's beginnings. Add a unique twist or perspective to make your story stand out. Include images to bring your story to life and connect with your audience visually. 2. Testimonials Let your satisfied customers speak for you to gain buy-in and credibility! By using te...

Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events. Whether you're a small business owner or a marketing professional, planning a successful seasonal marketing campaign is an effective way to attract new customers, retain existing ones, and increase sales during specific times of the year. Drive Results for Your Business with These 9 Seasonal Marketing Steps Here's how you can effectively plan and execute a seasonal marketing campaign. Step 1: Define Your Goals Before you kick off any marketing campaign, take the time to define your goals clearly. What specific outcomes are you aiming for with this seasonal campaign? Whether boosting sales, attracting new customers, or enhancing brand recognition, having well-defined goals will serve as your North Star, guiding you through the planning process. Step 2: Identify Your Target Audience Understanding the a...

While digital marketing has dominated the advertising world in recent years, it's essential not to overlook the power of print.  Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers trust print marketing more than any other advertising method. Plus, it allows you to reach potential customers who may not spend much time online. Make Your Mark Today with Print! If you're ready to make a lasting impression with your marketing efforts, here are nine out-of-the-box print marketing ideas to get you noticed. Oversized Mailers Think big! Oversized envelopes have the greatest household return on investment (37%) over other mediums like postcards and letter-sized envelopes (29%).  You can use this extra space to showcase your brand, products, or services in a visually appealing and compelling way. 3D Pop-Up Cards Bring that same wonder and surprise of 3D pop-up books to your print ma...

Packaging is like the silent hero of brand building, quietly shaping perceptions. While companies hustle with advertising and promos, packaging silently weaves brand identities. In today's competitive market, packaging reigns supreme. It shields the product and wields marketing magic.  Discover the Top 10 Reasons Why Packaging Rules in Brand Building First Impression Packaging is often the first touchpoint that consumers have with a brand. It is your chance to make a positive and memorable first impression on potential customers. A well-designed and attractive package can grab their attention and entice them to learn more about your product. Differentiation Packaging can be the differentiating factor for your brand in a sea of similar products. A unique and eye-catching package design can make your product stand out on store shelves and create a lasting impression on consumers. Brand Identity Packaging is an excellent way to express your brand's identity and...

If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring. As April showers bring May flowers, people are ready to move, make decisions, and yes . . . to SPEND. According to the Forbes 2023 Spending Breakdown , people were especially excited to spend money on vehicles and parts, building materials and gardening supplies, food and beverages, and all kinds of Do-It-Yourself projects last May. If you’re looking to boost business and energize your spring marketing, consider these themes. Small Business Week (April 28-May 4, 2024) Did you know National Small Business Week happens annually in the first week of May? Raise awareness about your small business and celebrate the hard-working team behind you. Consider running a deal-a-day for the week, printing coupons that can only be redeemed May 2-8, or offering onsite contests, classes, or special events. Increase exposure with advanced postcar...

When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American consumers say they prefer brands to contact them via direct mail rather than online advertisements. Clearly, direct mail can be a useful channel, and it’s important that you learn more about how to make the most of your direct mail campaigns. Incorporating various finishing techniques can be pivotal to ensure your mail grabs attention. Among the most common are glossy and matte finishes, each possessing distinct attributes that warrant consideration before determining the ideal choice for your next endeavor. The Basics of Glossy vs. Matte Finishing Glossy Finish A glossy finish is your best option if your vision for the piece is vivid colors and sharply defined images. The smooth, shiny finish will give the pro...

Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting well with your customers. Every business aims to enhance customer service and engagement, but where do you start? What's the secret to success? Print marketing is a critical factor in improving customer service and engagement. From door hangers, brochures, and catalogs to business cards, direct mail, and postcards, print marketing offers a versatile and effective way to communicate with your customers, fostering a personal connection and building trust.   Print Marketing: A Trusted Choice Printed materials are increasingly seen as trustworthy and reliable in an era of digital overload. 82% of consumers trust print advertisements the most when making purchase d...

People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it . Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty. Three Monthly Mailing Ideas to Connect with Your Audience Direct mailings don't have to be boring or mundane. Get creative and thoughtful with our experienced print marketing experts to craft one of these monthly mailings. 1. Newsletter Newsletters are an excellent method to inform your customers of what is new in your business. Customers love to stay informed and in the know of the companies they are loyal to. Share exciting updates, expansions, new products, new management or team members, and other updates like the following:  History. People connect best with stories, so what be...

Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers.  In fact, according to  a study by MarketingSherpa , 82% of consumers trust print collateral more than digital advertisements when purchasing. So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind. Understanding Your Audience To create effective marketing materials, it's crucial to understand your target audience so that you can customize your messaging and design to better connect with them. Identify Your Audience The first step in creating any marketing material is understanding your target audience.  Who are you trying to reach with your print materials? What are their pain points, needs, and preferences?  By understanding your audience, you can tailor your messaging and design to resonate with them and increase th...

Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of f...

Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.  With fierce competition in the market, it's crucial to make your print designs stand out and captivate attention.  One surefire way to achieve this is by incorporating innovative fold styles in your brochures.  Stand Out with Innovative Folds Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out  1. Accordion Fold Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure. With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivat...

Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put some color in your next print marketing campaign! 1. St. Patrick’s Day: March 17 If you ever needed an excuse to be silly, St. Patrick’s Day is it. Make your customers smile by using phrases like these in your sales promos, posters, and more: “Save some GREEN at our 20% off sale!” “There’s gold at the end of this rainbow. Subscribe by March 17 to receive a free month of _____.” “Today is your LUCKY DAY to book!” “Feeling lucky? Check out our Sham-ROCKIN rewards.” 2. Tax Day or Earth Day: April 15 & 22 Everyone can get on board with saving cash or saving the planet! Have fun with these holidays by building promotions that help people con...

Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds , with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world. 3 Design Principles to Strengthen Your Marketing Materials If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds. 1. Differentiate Your Brand Is your brand chic, silly, sophisticated, classic, or dependable? A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your des...