Print Marketing Fails: 5 Common Mistakes to Avoid (And How to Fix Them)
You invest in design, printing, and mailing… but when the results roll in, nothing happens. No calls. No new orders. Just silence. If you’ve ever wondered why your print campaign flopped, this blog will help! Most businesses make the same five mistakes that quietly kill response rates and waste budget. The good news? Each of these mistakes is preventable, and once you know how to spot them, you’ll never look at print the same way again. 1. Forgetting the Fold It sounds simple, but the fold itself is one of the biggest culprits of poor design. Imagine opening a holiday card and realizing the logo is sliced in half down the crease. Or unfolding a brochure only to see the headline buried inside instead of grabbing attention on the front. These aren’t just cosmetic issues; they interrupt the story you’re trying to tell and make your piece more complicated to use. The fix is straightforward: design with the fold in mind. We can provide folding temp...