The People Advantage: Using Print for Event Marketing
At its core, event marketing is about people: bringing them together, sparking conversations, and creating shared experiences. Digital reminders can help, but there’s something about a physical piece of print that makes an event feel real. Imagine this: a local nonprofit is preparing for its annual fall fundraiser. They’ve got the date, the venue, and the cause lined up. The question is: how do they spread the word in a way that feels personal, not just another post in someone’s feed? The Story of a Community Fundraiser Instead of relying only on email and social media, the nonprofit prints a set of rack cards. These aren’t generic flyers. Each one features a bold headline — “Join Us for a Night of Community and Impact” — along with the date, location, and a short invitation. The cards are distributed strategically: Stacks in local coffee shops where neighbors gather. A stand in the library lobby where parents come ...