5 Print Marketing Ideas for a Strong Holiday Kickoff
October is the sweet spot for holiday marketing. Start now, and you’ll reach customers before the season gets crowded and be able to take advantage of longer lead times for design and mailing. Wait too long, and you’ll likely face higher costs, rushed campaigns, or even missed opportunities altogether. And here’s something to keep in mind: direct mail averages a 4.4% response rate compared to just 0.6% for email , and 72% of consumers prefer promotional mail over digital messages. Nearly eight in ten say they find print more trustworthy than online ads . In other words, this is the moment to let print work hard for you. 1. Send Postcards Before the Rush Postcards are one of the simplest, most effective ways to launch your holiday promotions. They work well for early-bird sales, event invitations, or just planting a reminder about your brand before the season takes off. Tip: Don’t stop at one. A short series of postcards (say one in October, anothe...