GCC Printing and Graphics

Ready to accelerate sales and add new life to your next promotion? Postcards bring an energizing, economical solution! Since postcards are so visually accessible, they are read frequently and generate significant exposure. Statistics show that 79% of people act on direct mail immediately, and 92% of young shoppers say they prefer direct mail to make purchasing decisions. Postcards themselves are especially cost-effective: according to research, the average ROI for postcards is 85%. Businesses can spark considerable revenue with just one mailing when they target specific audiences and link to tailored landing pages on their website. Five Keys for Generating Compelling, Actionable Postcards Postcards are personal, practical, and fun, whether it’s product promotions, time-sensitive sales, or words of thanks. Get started with postcards today! Here are five considerations for generating eye-catching postcards that drive action. 1. Think Outside the Rectangle Today’s...

When it comes to marketing, you’ll want to choose the most effective strategies that will give you the best return, catching the interest of as many consumers as possible. An omnichannel approach is a great way to incorporate multiple methods to create a complex and successful web of marketing materials. Omnichannel marketing is  a sales approach that integrates and coordinates multiple communication channels to provide a seamless and consistent customer experience across all touchpoints. The customer can be engaged through various online, in-store, mobile, and social media platforms, ensuring a cohesive interaction with the brand. Print marketing is one of your company's strongest tools within the omnichannel strategy. 82% of customers trust print ads the most when making a purchase decision. Read on to learn about the essentials of print marketing within an omnichannel approach. 3 Things to Know About Using Print Products in Omnichannel Marketing Incorporating pri...

Did you know it takes consumers 5 to 7 impressions to remember a brand? This is why it’s so important in marketing to create opportunities for consumers to interact with your brand name and imagery as frequently as possible. When it comes to this, there is one marketing medium that may be less traditional but is no less compelling: stickers! They may be small, but they are mighty! These creative little pieces can be a powerful vehicle for marketing your brand. Fun, cost-effective, and easily transportable, stickers are a great token to share with current and prospective customers to help build brand recognition. However, you must choose the right design and focus on the right tactics to utilize those stickers as best you can. Here are four helpful tips on creatively using stickers to boost your company’s image. 4 Ways to Promote Your Brand with Custom Stickers 1. Special or Exclusive Occasions One way to use stickers to the advantage of your company is by giving...

“The well-satisfied customer will bring the repeat sale that counts.” - James Cash Penney, Founder of J.C. Penney stores. Customer reviews are a cornerstone of modern marketing, offering a potent blend of credibility, trust-building, and revenue growth, whether in print or online. Just as positive word-of-mouth can propel a business forward, so can online reviews, shaping consumer perceptions and driving business growth. Customer reviews offer invaluable insights into consumer preferences and behaviors, enabling businesses to effectively tailor their marketing strategies and offerings. They serve as genuine, real-time customer feedback, providing an authentic reflection of the customer experience. What are Customer Reviews? Customer reviews are authentic, written reflections from recent customers of your business. They are typically displayed in print materials like brochures or online on your social media platforms and website. They provide potential customers with ...

Celebrations abound, vacations call, and sunsets paint the skies. Summer brings a unique combination of rest, adventure, and creating family memories that will last a lifetime. Ambitious entrepreneurs will grab some of these opportunities to align their promotions with the natural rhythms of this season. Here are several ways your business can capitalize on this natural momentum. Graduations & Summer Kickoff Events The finish line is in sight, and new adventures are beginning! Celebrate the end of the school year with specials geared toward high school or college graduations. Or kick off summer by inspiring prospects to embrace a new challenge, hobby, trip, or experience. Could your business tweak any of these creative ideas? Finish Line Freebies—Customize your merchandise or service specials to be gifted to this year’s graduates. Use diplomas, grad hat toss photos, or “adventure awaits” themes in your graphic designs. Offer gift cards to grad...

From traditional layouts with landscape orientation to trendy textured stock, business cards are as unique as your company. But, ensuring that every element of your professional business card is high-quality, current, and memorable is essential.  While these small cards might seem simple at first glance, their design and content require careful consideration to communicate your professional identity and brand effectively. Whether crafting your first card or looking to refine an existing design, these guidelines will help you create a memorable business card that will be a powerful tool in your networking arsenal. Let's dive into the details that can make or break the effectiveness of your business card. 6 Dos of Business Card Design 1. Do: Keep it Simple Your business card should convey the most essential information about you and your company without overcrowding. Include your name, job title, company, phone number, and email address. A clean layout with plenty of wh...

Amidst the fierce battle for visibility online, some savvy businesses are standing out by tapping into the power of offline marketing - yes, that includes sending good old-fashioned physical mail. But let's be honest, a dull, generic envelope will end up in the pile of "I'll deal with it later."  Enter the game-changer: custom envelopes. These aren't just envelopes; they're your brand's front-line warriors, making an unforgettable first impression on customers, partners, and prospects.  Why Invest in Custom Printed Envelopes? Investing in custom printed envelopes for your business can be a game-changer by significantly boosting your brand's visibility and professional image. Each time your mail is received, your logo and brand colors make an instant impression, setting you apart right from the first glance. In today’s era of digital overload, receiving distinctive physical mail can make your brand unforgettable and convey a sense of profess...