GCC Printing and Graphics

Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds , with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world. 3 Design Principles to Strengthen Your Marketing Materials If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds. 1. Differentiate Your Brand Is your brand chic, silly, sophisticated, classic, or dependable? A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your des...

Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business! Help your business thrive by looking at five areas of marketing strategy that are key to business success. Pay Attention to These 5 Factors in Your Marketing Strategy 1. Lead Generation One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers. Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determi...

It’s no secret that despite how digitized our world is, direct mail is still a powerful tool that can garner a significant return on investment. Direct mail has a higher response rate than email. Yet, households in the United States only received, on average, 368 pieces of regular marketing direct mail in 2022 . So, how can you ensure that your company’s direct mail stands out? One way to distinguish your mail and add extra polish is through lamination and coating. Read on to learn more about the different types of coating that you can use for your mail pieces! 3 Essentials When It Comes to Lamination and Coating 1. Protective Properties Lamination on direct mail pieces will protect them and increase their durability as they travel through the mail system. Customers will be less impressed with a mail piece that arrives damaged, scratched, or scuffed. Using lamination is an excellent choice to help protect the mail piece from water damage, sun fading, and w...

The adage “A picture is worth a thousand words” still rings true today. Images, or pictures, are crucial for your flyers and brochures. Whether you are looking to wow, spark interest, create empathy, or make someone chuckle, images are a powerful tool to harness in your marketing venture. Start today by collaborating with our print marketing specialists to strategize your next golden idea. Local, professional, and personable, our visual marketing expert team will impress and complement your business’s desire to be seen and grow. Tips for Attention-Grabbing Flyer and Brochure Images Keep It Simple There is no need to completely fill your next flyer or brochure with images and text. Keep things clean and simple so that the most important things stand out. Stay Relevant Stick to the main message. If you are going for one specific theme, stay with it. Do not try to do too much on one flyer or brochure. Relevance with your theme will ensure your message is...

When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments.  What is Audience Segmentation? Audience segmentation is a blueprint for focused marketing. It targets subgroups within your ideal audience so that you can deliver more customized messaging and build stronger connections. Audience segmentation breaks up your target audience into smaller, more focused groups for more efficient marketing. Types of Audience Segments Below are 2 Types of Audience Segments with broken down components.  1. Demographic This is the most common, easy, and frequently utilized form of audience segmentation, and for a good reason: it works. Frequently used demographics include age, gender, and job type. Age Meet people where they are with your marketing. For example, suppose you have...

Table tents are a great way to grab your customers' attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events. But simply having a table tent on display is not enough. To make an impact and stand out from the competition, you must carefully plan and design your table tent. Tips for Designing and Printing Table Tents with Maximum Impact Here are 15 design and printing tips for creating table tents with maximum impact. 1. Know Your Audience Before designing your table tent, it's essential to understand your target audience. Knowing who your table tents are targeted at will help you determine their tone, style, and messaging. For example, if your target audience is families with children, use bright colors and playful fonts. 2. Keep it Simple Table tents have limited space, so keeping your design simple and clutter-free is essential. Avoid using too many im...

Emotions play a significant role in our decision-making process, especially when it comes to purchasing products or services. As a business owner, it's crucial to understand the power of emotional connection and how you can use it to inspire potential customers to take action. Print is the perfect way to combine the elements driving  emotive buying processes . Connect and Inspire Customers to Action with These 11 Tips! Color, feel, and compelling copy are all powerful tools that can help you motivate prospects by engaging their emotions where they are in the sales cycle. Tell a compelling story. Print media, such as brochures, posters, and flyers, provides an excellent opportunity to tell a story that resonates with your potential customers. Connecting emotionally through storytelling can create a strong bond between your brand and the audience. Use captivating visuals.  Images have the power to evoke emotions in people. When designing print media, make su...

Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information. This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures, postcards, and flyers, that can target specific audiences. How Does Variable Data Printing Work? Variable data printing utilizes digital printing technology to customize the content of each printed piece. The process involves linking a database of personalized information with a print job, allowing for unique elements such as names, addresses, images, or barcodes to be incorporated into the design. This can all be done in a single print run, making the process quick and efficient. Why Use Variable Data Printing? Variable data printing offers many benefits for businesses creating targeted marketing materials. Here are some of the main advantages: Personalization : With VDP, each printed piece can be custo...