GCC Printing and Graphics

In a world where everyone is glued to the screens of their smartphones and tablets all day long, it can be easy to underestimate the power of something like direct mail marketing. It would also be a mistake! Direct mail isn't just as effective as ever; it's arguably more popular, despite what certain myths would have you believe. People Pay Attention to Direct Mail One idea that has cropped up about direct mail over the years is that it is easily ignorable. Thankfully, this is false. According to one recent study, about 42.2% of the people who receive direct mail regularly say that they read it entirely or at least scan it to get the gist.  Now, think about that in the context of an email. Emails can wind up in a "spam" folder or be ignored entirely. If you catch someone at the wrong time of day, they may even hit "delete" and never think of it again without even considering what the message may have contained. People Prefer Direct Mail Ano...

Your company's success depends on many different factors, each playing a vital role. While there are many things to consider when budgeting and creating marketing, it's important not to put too much emphasis on digital campaigns and overlook the power of print materials.  According to a national survey, 82% of Americans find printed advertisements more credible than online ads ! Print marketing can be incredibly beneficial for your company to increase brand awareness, engage existing customers, and boost sales.  Here are some tips on using print marketing to give your company a competitive edge in your field!  3 Ideas for Creative Print Marketing 1. Get Original with Shapes Many companies will get creative with the graphic design and typography components of their print marketing, but one aspect that could help you rise above the competition is unique shapes and sizes!  Consider putting a unique twist on the shapes and sizes expected for certain print mat...

Regardless of your business type, customer feedback is one of your most valuable resources. Make no mistake: your customers have opinions. There are aspects of your operations that they love and want more of. There are aspects that they could be more enthused about. Disregarding this actionable insight would mean missing out on an opportunity to enhance future interactions. Thankfully, that doesn't have to be the case.  Soliciting customer feedback  not only provides a roadmap for continuous improvement but also demonstrates a genuine concern for their input, thus increasing customer loyalty at the same time.  Here are three practical approaches for collecting customer feedback and helping them feel comfortable sharing their opinions with you. 3 Ways to Ask Customers for Feedback  1. Email Surveys  One easy way to ask customers questions and get legitimate answers involves sending out surveys. Make the survey brief enough, or you risk overwhelming ...

Copywriting for postcard marketing is an essential part of any successful campaign. The right copy can capture a reader's attention, engage their interest in your message, and compel them to take action. Compelling postcard copy that resonates with your target audience requires creativity, thoughtful planning, and a clear understanding of your business objectives. Here are seven ideas to help you create compelling copy for postcard marketing that will inspire your customers and drive results. 7 Hot Tips for Effective Postcard Marketing Copy 1. Focus on the customer Your postcard should focus on what's in it for the customer – not just your business. Consider their needs, wants, and interests, and use language that speaks directly to them. 2. Keep it concise Postcards are small, so limit your copy to the essentials. Use short, punchy sentences that get to the point quickly and avoid unnecessary words. 3. Include a call to action Make sure your postcard inc...

When it comes to increasing success and customer recognition for your business, it pays off to focus on the details. Don't underestimate the strength of the little things in your company- like business cards!  From boosting customer loyalty to adding a personal touch to packaging, read on to discover five creative ways to use business cards to enhance your company today. 5 Fresh Ideas for Business Cards 1. Loyalty Cards Rewarding your loyal customers is an essential way to ensure your company's success! Why not incorporate a loyalty-reward aspect into your business cards? Simply print your company's logo and contact information on one side of the card, leaving space on the other for stamps or punch-out holes. Incentivize the shopping experience for your customers by showing them that a freebie or discount is waiting for them after a certain number of visits or purchases.  2. Appointment Reminders If your company offers scheduled services or consultations, ...

83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events. By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay with prospective customers long after they’ve left the event. According to Scientific American , research over the last two decades reveals that individuals tend to understand and remember text better when reading from paper compared to screens. So don’t forget to include print marketing in your event strategy. Top Tips for Creating Effective Print Materials for Your Next Event Keep It Simple Make sure your design is simple so that the critical information can be easily read and understood at a glance. Avoid clutter, and include only essential elements like logos, text, graphics, and colors. Remember ...

Print marketing is an effective way to promote your business and boost sales. It allows you to reach potential customers tangibly and create valuable connections with them. From creating customized mailers to using promotional flyers, we will cover all the tips and tricks you need to get the most out of print marketing. Let's dive in! Increase Your Sales with These 9 Print Marketing Tips 1. Create Customized Mailers Customized mailers are a great way to grab your customer's attention and make them feel special. Personalize your mailers with unique messages, designs, or images that match your brand and add value to the customer experience. 2. Design Personalized Postcards Postcards are a simple yet effective tool for getting your message across. Create postcards with attractive designs and eye-catching images that appeal to your target audience and draw them in. 3. Utilize Promotional Flyers Promotional flyers allow you to spread the word about your busine...

If you're new to print marketing (or marketing in general) for your small business, it is easy to get confused by all the industry-specific jargon. But fear not. We're here to provide clarity and guidance! Regardless of the print media you choose, be it postcards, brochures, or posters, implementing effective marketing strategies is essential for getting the best results. And a critical step towards success is gaining an understanding of the fundamental terms used in marketing. Here is a list of 10 essential terms you need to know as a small business owner. 10 Key Marketing Terms Every Small Business Owner Needs to Know 1. Branding Branding refers to all the processes that help create a unique business identity. Effective branding is vital to making your business stand out from competitors in a positive way. Branding elements include your company's name, mission, logo, general theme, tone of voice, etc. 2. Content Marketing Content marketing revolves around...

Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both. One way to do this is strategically using QR codes on postcards. QR codes provide an exciting opportunity to add interactivity, engagement, and measurable insights to your print marketing campaigns. According to recent statistics, in 2022, 89 million smartphone users scanned a QR code with their devices. With this number projected to reach nearly 100 million by 2025 , it is evident that QR codes have become a prominent tool in connecting offline and online experiences. Now, let's explore six creative ways to leverage QR codes on postcards to captivate your audience and boost your print marketing efforts. 6 Creative Ways to Use QR Codes on Postcards 1. Link to a Website or Landing Page  ...