GCC Printing and Graphics

When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit. " In today's digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing. "  Before jumping into this fun little project, let's discuss some of the critical dos and don'ts of designing an effective postcard.  9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards 1. Keep it Simple We all have great ideas, fantastic offers, and critical information to explain to our potential (or repeat) customers. But we recommend erring on the side of simplicity. Choose your words carefully and keep the idea straightforward and easy to follow.  Try to stick to one offer: "Use this coupon code to save 25%." Or, "Go to our site today to sign up for free giveaways." Or "Claim your...

Figuring out which channels to use for your company's next campaign can be tricky: sometimes, a more traditional print-ads approach seems useful, while other times, a social media campaign feels like the way to go.  But in reality, combining these two channels can create an even more effective result for your company!  With a few easy things to keep in mind, your company can use print ads to increase social media engagement and use social media to boost the ROI on your printed materials.  5 Ways to Use Social Media and Print Marketing Together to Your Advantage 1. Use Social Proof from Media Accounts Potential customers rely on other consumers' testimonials when deciding whether to purchase from your company. A recent report showed that 93.4% of consumers depend on customer reviews when investigating retailers for the first time . Use this to your company's advantage by bringing those reviews directly to consumers through your print materials. Include quotes...

Even in today's digital age, print marketing is an effective method for reaching your target audience , especially when you use quality data to inform your campaigns. Quality data can help you target your print marketing campaigns effectively. By understanding your target audience's demographics, interests, and needs, you can create print materials more likely to resonate with them.  For example, if you're targeting young professionals, you might want to use bright colors and eye-catching designs in your print materials. If you're not sure where to start, several resources are available to help you collect quality data for your print marketing campaigns . You can collect data about your target audience through online surveys, social media analytics, and customer feedback forms. 5 Tips To Ensure Quality Data For Print Marketing Here are five tips for using quality data in your print marketing campaigns: 1. Segment your audience  Not all of your target audi...

The packaging of your product is so much more than just a container— it says a lot about your brand and the values it stands for . Everything about your packaging communicates something about who you are as an organization and what you offer, from the materials used to the design elements. Considering these details can make a big difference in how customers perceive your product and the values your brand represents. Here are seven things to consider when designing packaging for your products. 7 Things Your Packaging Says About Your Brand 1. Quality Good packaging will give your brand a sense of quality, creating customer trust and loyalty. High-quality packaging materials such as foil prints or embossing add a luxurious element to any product. At the same time, low-cost options like cardboard boxes or plastic bags provide an affordable way to package items safely and neatly. 2. Brand Recognition Your packaging is the first thing customers will see when they int...

Print products play a vital role in creating an excellent customer service experience. Whether printed brochures, business cards, or promotional items, print can make a lasting impression on customers, helping businesses stand out from the competition and build long-lasting relationships. Printed materials do more than impart knowledge; they can also improve the customer's experience with your business. They aid in helping your potential customers decide whether or not working with you is right for them, offering an ideal way of prequalifying yourself and your business. If excellence in customer service is your goal, check out how you can use print to make it happen more effectively. 8 Ways to Excel at Customer Service Using Print 1. Show Appreciation A thank you letter or card expressing appreciation for your customers is a great way to show how much you value their business. Print products are also perfect for creating loyalty programs and offering rewards to kee...

Are you attending a trade show or job fair and need your banner to make an impact? Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability. Ensure the maximum number of people sees your banner by designing one that looks like a million bucks. 7 Tips to Create Eye-Catching Banners 1. Lead with Your Brand Make sure to leverage the most influential real estate by placing your logo at the top of your banner. This is the spot your viewers will automatically look at and what they will most likely recall afterward. Positioning your company logo and name in this area can help create an immediate connection with people who come across it, allowing them to recognize and remember you quickly! 2. Keep Your Message Brief Use as few words as possible to attract attention and convey your message. By avoiding excess text, you can ensure that onlookers aren't overwhelmed by an ove...

Looking for creative ways to increase business? Think print! When your audience sees your business on paper or print, it stands out, and they remember it better than an online ad. Print marketing offers a variety of ways to capture people’s attention, leading to more business for you. In fact, 56% of US consumers think that print marketing is more trustworthy than any other type of marketing . Here are some out-of-the-box ideas to help build your brand and increase customer retention. 8 Innovative Print Marketing Strategies That Stand Out 1. Table Tents with Spiral Binding These are fun, useful, and creative. They keep customers’ attention through the months if used as a calendar. Otherwise, use them for products that you offer. Add some inspirational sayings and great pictures. 2. Clear Plastic Business Cards Get attention by trying something unique and special, like plastic, see-through business cards. People are more likely to keep them and put them in a...

Summer is approaching, and along with the warm weather come dozens of opportunities for your company to connect with customers! Creative campaigns are one of the best ways to engage customers and inspire them to purchase from you. Why not try discounts and promotions centered around unique holidays?  Research has shown that consumers respond more positively to special day-themed products and promotions than to ordinary campaigns. So here are eight ideas for special day-themed promotions to use in your direct mail this summer! 8 Creative Summer Special-Day Promotion Ideas 1. June 2nd- National Donut Day  Who wouldn’t be motivated by a sweet incentive? Try mailing coupons that read “Bring in this coupon for a free donut with purchase!” to draw customers to your store.  2. June 5th- Thank You Day   This is a great time to reinforce connections with existing customers. Mail out a card from your company thanking your customer...

When you think of printing your projects, going with an online company might seem easy and quick. However, there are numerous benefits to choosing a local print shop for all of your printing needs! Not only can going local provide personalized service and high-quality work, but you also get the satisfaction of supporting a business in your community.   Here are a few more reasons why getting printing done locally can be an intelligent choice for you. 8 Reasons Getting Your Print Needs Locally Helps You Win Every Time 1. Paper Choices When you print a project, you want to choose the perfect paper. Making this selection online is tough. You can't feel it, touch it and see precisely what you are getting. Going to your local printer allows you to do just this. You can touch the paper, feel its weight and size, and experience what your project will look and feel like.  2. Premium Finishes You might want to try premium finishes when going all out and want some...