GCC Printing and Graphics

Your current and prospective customers want to hear from you in an engaging, thought-provoking, and welcoming way. Print marketing is the best and most effective way to do just that! Done right, print marketing raises awareness of your brand, drives new leads to your business, promotes the sales of new and existing products, and reaches people offline at home. In fact, 79% of consumers find reading physical mail more convenient than going online. But where do you start? Let's navigate the worthwhile road of print marketing together. 6 Key Steps to Crafting a Winning Print Campaign 1. Define Your Mission Before thinking about fonts, images, and colors, set a clear goal or mission. What exactly are you trying to accomplish? Do you have a new product ready to hit the streets? Are you trying to attract new customers, grow loyalty with your current customers, or increase your company's awareness? How you answer this question will set the tone for your print marketing...

Booklets are a powerful marketing tool for attracting attention, informing the public, or educating customers.   Not only can booklets capture your target audience's interest, but they also convey critical messages accurately on various topics.   Handing out booklets can be an excellent way to increase brand awareness and subject matter authority.    If you are considering giving this useful product a try, here are some helpful tips to make your booklets successful. 5 Helpful Hints for Print Marketing with Booklets Before you hit the publish button, consider these five valuable tips! 1. Focus on Proper Brand Positioning Your booklet's title, brand, and logo are critical components, conveying to potential customers what the booklet is about and why it matters. If the introductory elements of the booklet are ambiguous, then the booklet's impact will be diminished.  Consider these additional suggestions for effective brand positioning : Ensure your bo...

Do you want to captivate potential customers with your printed marketing materials? Try using embellishments to make your print marketing exciting and memorable for your recipients!  Embellishments refer to ornamental touches that accentuate critical features of your invitations, stationery, business cards, and brochures. Check out these five suggestions that can make your print marketing stand out! 5 Embellishments to Help Your Print Marketing Rise to the Top 1. Foil Modern printing techniques allow your company to go far beyond just the silver and gold foil printing options that were once possible. Use foil in any color to add interest to your print material or draw attention to certain essential words or statistics by printing them in foil. 2. Embossing or Debossing Embossing (creating raised images) and debossing (creating lowered imprints) words or your company logo is a simple way of drawing attention to certain parts of your print. These techniques can in...

Did you know the colors you select for your flyers can be the difference between them getting noticed or not? If you're planning your next flyer design, we have a few combos (and the theory behind them) to help you get more eyes on the page.  Why It Matters  Brands don't have much time to make an impression. Most people judge products or services within 90 seconds, and up to 90% of that assessment is based solely on color. If people have limited bandwidth to absorb a flyer, you can't neglect how the colors come across to them.  3 Fresh Color Combinations to Shake Up Your Next Flyer Design Baby Blue & Peach  Light colors have a way of lifting people's spirits by introducing some softness to the eyes. Pastels have been a significant design trend as of late, mainly because bold and brash colors can be hard to look at for too long. They might attract some notice immediately, but the effects can be offputting with more than a minimal glance.  Lig...

Did you know you can incorporate what your customers say about your business in your print and digital marketing to boost your company's sales? When other people engage in something, it triggers the brain to reduce the perception of risk associated with an idea or activity, creating social proof.  When you utilize social proof successfully, you convey to potential customers that buying your product or service is the safe thing to do . Authenticity, transparency, and honesty are paramount to the success of social proof by building loyalty and trust with your customers . Sound complicated? It's not. 6 Ways to Boost Your Sales with Social Proof  1. Build Your Social Media Reach You need to build your social media platform by asking for online reviews. This is a trusted source for many people looking to do business. People regularly check the reviews online to see what others have experienced and decide who to do business with. Nearly nine out of ten cons...

From brochures, business cards, and mailers, it takes a variety of marketing collateral to build a comprehensive, successful marketing campaign. Among the most critical pieces is a catalog, and it’s still the surefire way to build awareness of your products and services to customers and prospects. According to Data & Marketing Association data, 41% of millennials and 53% of Gen Xers reported enjoying catalogs. With catalogs making a comeback, let’s make them work for your business. 5 Ways to Make Your Print Catalog Campaigns Rock Choose the Best Size Make your products stand out on the page by choosing the right catalog size. If you have fewer products or services, you don’t need large spaces devoted to photos. The sizes of 5 ½ by 8 ½ inches or 6 by 9 inches will suffice. On the other hand, if your products are intricate or detailed, you need space for large photos or illustrations. In that case, 8 ½ by 11 inches or 9 by 12 inches will be more comfort...

Print media can be an effective tool for generating leads and capturing the interest of potential customers. With 73% of all consumers showing a preference for print advertising , it's easy to see that print media is still an excellent business initiative today! How to Attract More Qualified Leads Using Print Marketing Both affordable and accessible, print marketing can be leveraged to increase your lead generation and capture. Here's how: 1. Identify Your Target Audience To create effective print materials that will speak directly to your target audience, it is essential to clearly understand who they are, their needs and interests, and how they prefer to receive information. 2. Determine Your Print Materials Once you have pinpointed your target audience, the next step is determining which print materials will be most effective for reaching them. This may include business cards, brochures, flyers, magazines, newsletters, or postcards. 3. Design Your Materials...

Customers make or break your business. And while companies focus their budgets and time on attracting new customers, they often lose sight of their most important asset: Current customers. Companies across the U.S. are losing $62 billion per year due to poor customer service. Don't let that happen to your business. 5 Valuable Ways to Make Customers for Life 1. Start a Loyalty Program Did you know that about 68% of loyal customers will join a loyalty program if offered ? Customer loyalty programs, sometimes called customer retention programs, effectively increase purchase frequency because they spur customers to buy your product or service more often. 2. Offer a Discount for Returning Customers Everybody likes to save money. So, tuck a coupon into the bag when you're ringing up a sale, and tell the buyer about it, so they don't miss it. Not only will these offer help improve your sales, but they'll help improve loyalty among customers. According to S...

Paper is a critical resource and an essential part of our daily lives. If you didn't know, a paper shortage started last year and will likely continue in the coming year. In times of uncertainty, it helps to have all the information, so let's talk about it!  Understanding and Planning for the Paper Shortage The Paper Shortage Issue In recent years, a few North American paper mills closed their doors as aging infrastructure and rising labor costs, combined with strict environmental regulations, made it increasingly difficult to keep up with the competition.   Many mills have switched from paper production to packaging to replace this lost capacity. This shift to a focus on packaging resulted in nearly 20% less paper production from 2019's supply. Many companies are stockpiling more paper in anticipation of a continued shortage expected in the coming year. In the past few years, we also experienced a pandemic-induced shortfall in supply. This has led to reli...