GCC Printing and Graphics

SMART goals help you identify areas you'd like to improve and clarify your objectives for a successful social media campaign. They act as a guide to data collection and help your team know which tasks to prioritize.  SMART Goals SMART is an acronym for…  Specific . Use statistical values to narrow down what and how much you'd like to achieve. Measurable . Attribute values to non-numerical indicators of success, being precise in how you'd like to measure.  Achievable . Look at past campaigns and use them as a base for how much you think your business can achieve. Realistic . Similar to achievable. Make sure your goal is relevant. Timely . Set a date for when you'd like the goal to be completed.  Setting SMART goals acts as a base for your social media campaign. Create a Social Media Campaign With SMART Goals SMART goals help create a stellar social media campaign that works for your company.  Step 1: Set a goal using the SMART goal me...

Color, color everywhere. But what does it mean? Believe it or not, color has a lot of implied meanings, and it imparts a lot of feelings. Color meanings stem from psychological effects, biological conditioning, and cultural developments. Color Talks... Are You Listening? Depending on where you do business, you’ll want to consider color. There are cultural differences, such as red representing good luck in China, but in South Africa, it’s the color of mourning. For this article, we will focus on meanings in the United States. Take a minute and consider what your color scheme means to the readers. Does it need to be changed so you can reach your business goals? Let’s learn. Red Red is the color of passion and energy. It’s an intense color that is supposed to motivate us to take action. (Remember, stop signs and signal lights use red for a loud caution. It is meant to move us in the right direction.) Red also stimulates appetite, which is why many fa...

Being an entrepreneur is challenging. In fact, 20% of small businesses fail within the first year. The world of business can be competitive and cutthroat. Follow these five tips to prepare yourself for success.  1. Mix passion with skill You’re going to be pouring many hours and a lot of energy into your business.  It’s crucial you not only find something you’re passionate about but also in which you have potential. Find the perfect founder, product, and market fit by choosing a business matching your unique skills, experiences, and personality.  This can be accomplished by zoning in on a unique niche.  2. Find the right niche Find the perfect “Goldilocks niche:” not too broad, not too narrow; just right.  Most successful businesses begin with a narrow niche. This helps you differentiate from your competitors and draw in customers. Once you’ve established yourself, then you can work towards expanding your busin...

When putting together a flyer, sometimes the flyer font can be overlooked.  But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings.  Sans-serif vs. serif fonts Fonts can be classified into one of two categories: sans-serif or serif.  Sans-serif fonts don’t have little lines underlining the letters, making them good for digital posters. They also tend to be bolder, making them good for headlines. Examples include Century Gothic, Verdana, and Helvetica.  Serif fonts have little lines underlining the letters. They’re good for body text because they can be easier to read. Common serif fonts include Times New Roman and Garamond.  Remembering the difference between sans-serif and serif fonts is important when choosing the correct font for your flyer.  1. Readability is key! Readability is the most crucial aspect to consider ...

Try a newsletter when you need to get the word out fast, professionally, and efficiently. Not only will you have more space for getting your point out, but it also reminds people regularly that you're ready to do business. Newsletters are a customizable, affordable, and accessible type of marketing communication . There are many ways to make your newsletters effective. And it's time to realize that newsletters are essential to effective email marketing and branding . Ignoring them can restrict brands from growth. 7 Top Tips for Print and Email Newsletter Marketing 1. Logo placement Ensure your logo is front and center on the newsletter's first page or header so that recipients don't have to guess (or hunt) for that information. 2. White space Make sure you don't cram all your great ideas into one newsletter. Instead, use white space frequently so that it doesn't look crowded. 3. Keep it simple Don't try to tackle too much detail in yo...

Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is why the average local business puts 5-10% of its revenue towards a digital marketing budget. Extraordinary marketing: Grow your business The main priority of marketing is to grow your business.  You can use a variety of avenues to reach your target audience. By having a well-defined business plan, target market, and pain point your company addresses, you’ll be better able to reach the people who need to know about your business.  Extraordinary marketing: Reach your goals Marketing is a standard method to reach your goals defined in your short and long-term business plans.  Some common business goals marketing can address include:  Increase your business’s market share Reach out to community members Maintain or increase profits Growth Est...