GCC Printing and Graphics

There’s a common misconception in marketing the more elements on the page, the better the marketing. But, that’s not the case. White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize white space in your design. White space is the framework of your design. Not only does white space frame your essential information, but it also creates balance and allows the eyes to focus on what is truly important. White space creates more interaction. White space is resting space for the eyes, allowing people to take their time when reading your content. This makes for better interaction between the reader and the writer. White space creates elegance and sophistication to your marketing. If used correctly, white space doesn’t make your marketing look sparse. It makes it look professional, helping your images and text stand out perfectly wh...

It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees? According to Harvard Business Review , “Managers incorrectly assumed employees knew how they felt about them.” The study went on to find that only a few of the employees were being recognized. “If managers could make a far broader group of employees feel appreciated, the benefits would be considerable,” the study concluded. The best way to keep good employees is to regularly show your appreciation to all employees. Here are ten ways to show your staff how much you like having them around. Show Your Employee’s Appreciation With These 10 Ideas 1. Make birthdays special. Order food or a cake for them on their birthdays. Some companies also give people a day off to use at their leisure since paid time off is what many people value. 2. Ask for employee feedback. Ask employees to fill out a poll as to what they like and don’t like i...

You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent. In fact, 71% of people say they read their direct mail, and 54% say it leads them to try a new business or product. However, you only have about 3 seconds to get people to entertain your direct mail. So what do you need to know when getting these little treasures ready to mail? There are some common mistakes people make when creating their direct mail. Here are some pitfalls to avoid. 8 Direct Mail Pitfalls to Avoid Wrong Audience When creating your direct mail, one mistake many people make is not writing it for the right audience. You need to know who will be reading your direct mail and what they are looking for. Don’t write the copy as generic, meant for just anyone. Think about who you actually want to talk to through your letter, postcard, brochure, o...

One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual "noise" that we all experience on a daily basis. In reality, the reverse is true. According to experts , about 66% of direct mail collateral gets opened whereas about 82% of online ads and similar techniques get ignored entirely. In fact, there are a plethora of different reasons why you would want to increase your marketing efforts with print-based materials, all of which are more than worth exploring.  The Power of Print: Breaking Things Down By far, one of the biggest benefits of print marketing simply comes down to the fact that it's far more effective than most people realize - even in the fast-paced digital era that we're now living in. According to one recent study , it's effective with 18 to 23-year-olds in particular - they say that it's easier to read print than digital content. This makes a great amount of sens...

A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns. Identifying and utilizing your target audience is extremely important because advertising to the wrong people is a waste of time and money. After all, a little bit of advertising to the right people is often as productive as a lot of advertising to the wrong people.  Finding Your Target Audience Trying to pin down your target audience can be deceptively tricky and overwhelming. However, breaking it up into small categories can help ease the load.  Consider useful demographics. This includes age, gender, location, hobbies, interests, income, education level, profession, marital status, who they trust, what they read/watch, purchase intentions, subcultures, etc. Consider each of these aspects to determine where your ideal customer resides—the more specific, the better. Try creating 3-5 buyer personas with ext...

It’s not ideal, and we don’t necessarily like to talk about it, but conflict does happen in the workplace. So, as a leader, how do you handle it? Do you sweep it under the rug, or do you deal with it head-on? Here are some tips on how to handle disagreements and conflicts at work. Pay Attention to Your Tone of Voice Experts say that only 10% of an argument is about the issue, and 90% is the tone of voice. So, it is safe to say that how we react and talk about the conflict is critical to resolving it. Whether you’re mediating the conversation or you’re in the middle of the argument, remember that your tone of voice will impact the other person more than just your words.   Don’t Ignore the Issue According to experts, ignoring a problem is not the best way to handle the situation as it will only build more tension. This can severely impact the productivity and energy of the group. In fact, we should embrace the difference of opinions in ho...

Promotional calendars are an ingenious marketing tool to target loyal and prospective customers.  The Benefits of Promotional Calendars Promotional calendars utilize continuous, year-round advertising. Even in today’s digital age, printed calendars are still widely used. According to PPAI, 78% of consumers still use a printed calendar at home or work. Therefore, if you give a calendar, the customer will most likely use it. After all, it can’t get much better than a free calendar. This calendar will hang in the customer’s home or office where they and their coworkers and family members will also see it. The recipient is bound to refer to it at least once a day. This equals at least 365 views per calendar. That’s a lot of advertising power! Promotional calendars are cost-effective. Depending on where you go and what specific calendar you buy, a printed calendar will cost you roughly $2.00. That one calendar is likely to receive at least 365 views p...

Engagement marketing places the customer at the center of the picture. According to Adobe , “Your most valuable asset isn’t your product – it’s your customers.” Engagement marketing incorporates personalization, one-on-one interactions, and a two-way relationship to create a marketing strategy the customer responds to positively. According to Adobe , “Engagement marketing is the use of strategic, resourceful content to engage people and create meaningful interactions over time.” The end goal is to create a long-term, reciprocal relationship with the customer.  Benefits of Engagement Marketing Engagement marketing more effectively reaches the customer. Customers are bombarded by marketing campaigns daily when, in general, people don’t like being sold to. Yet, customers still consume. Engagement marketing attempts to solve this problem by creating a strategy that customers appreciate and lean on.  Engagement marketing...